Structuring content
Design content with a structure that helps the user navigate and understand.
Headings
Organise heading levels in a hierarchy. Don’t skip heading levels.
Use level 1 headings for page titles only.
Links
Write link text that makes the destination clear. Links like ‘click here’ or ‘more information’ don’t give the user any information about the destination.
Match the content on the linked page so the user knows they have reached the right place.
We always link to the content source of truth. We don’t duplicate content.
If you’re linking to a page on an external site reference the site you’re linking to. For example, ‘Find out how to enrol and get a Medicare card on the Services Australia website.
Set links to open in the same browser window or tab by default. This prevents users from becoming disoriented and allows them to use the ‘back’ button if needed.
Emails
To link to an email address, use the email address as the link text so it’s not mistaken for a website address.
Write email addresses in lower case.
For example, scb@health.qld.gov.au
Phone numbers
Make telephone numbers accessible through ‘click-to-call’ functionality.
Phone: 07 3333 3333
Clear language and writing style
Use plain language. Write short and simple sentences in active voice.
Sentences
Keep sentences to an average of 15 words and no more than 25 words, especially for digital content. Too many words, phrases and clauses affect people’s ability to scan sentences.
Use active rather than passive voice. Active voice helps users understand who is doing what.
Eliminate unnecessary words. Make each word work for its place in the sentence.
Plain language
Choose words that people are familiar with. The Australian Government Style Manual publishes a list of 500 ‘watch words’ that have everyday word alternatives.
Contractions
We use grammatical contractions.
We define acronyms and abbreviations the first time they’re used.
Bridie's cards
This is a card to the child page